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We believe it will create profitable growth over time. For us it’s a natural extension of where we are trying to go in harm reduction. The market is currently small and fragmented but showing movement, creating a buzz. “Our declared intent is to be the leading player in business. 12 Kingsley Wheaton, BAT’s Director of Corporate Affairs at the time, announced: See Nicoventures and CN Creative for more detail.īAT released Vype in August 2013 in the UK, followed by Germany and France.10 11 When the product was launched, CN Creative was merged with BAT Research and Development and Nicoventures, which had been set up by BAT in 2011 to develop nicotine replacement therapy products. The Vype e-cigarette was developed by CN Creative, a British start-up company acquired by BAT in December 2012 for an estimated GB£30-50 million.

For more information see Kind Consumer Limited.

7 While BAT said this was their intention in 2014, it had stated in 2013 that “Alignment of e‑cigarettes to medicines would increase complexity and increase research and development costs, whilst reducing channel access.” 8 9 BAT subsequently abandoned this plan and handed back all rights to Kind Consumer in 2019. 6 Instead it developed an agreement with a UK company called Kind Consumer Limited to commercialise their nicotine inhaler, Voke.

In 2012, it appeared that BAT intended to submit its e-cigarette Nicodex (or a similar nicotine product Oxette) to the UK Medicines and Healthcare products Regulatory Agency (MHRA) to be classed as a medical product. 5 2012-2014: Acquisitions and Alliances Planned Licenced Nicotine Products Image 1: BAT collaborated with fashion designer Henry Holland on a range of Vype e-cigarettes and accessories 4 and later with UK band Rudimental on a Vuse device. See also Newer Nicotine and Tobacco Products: British American Tobacco.Like other companies, it has referred to its newer nicotine and tobacco products as ‘next generation products’ (NGPs), although its product terminology changes over time. 3īAT also has interests in heated tobacco products (HTPs), snus and nicotine pouches. 2 In September 2021, BAT reported that its flagship e-cigarette Vuse had the highest global e-cigarette market share, by value, based on sales in its key markets: USA, Canada, France, UK and Germany. 1Īccording to market research company Euromonitor International, in 2021 BAT held a 17.4% of the global market for e-cigarettes. Reynolds and its parent company Reynolds American Inc. It has been in the e-cigarette business since 2013, initially in the UK, then in the US, with its acquisition of R.J. British American Tobacco (BAT) was one of the first transnational tobacco companies (TTCs) to enter the market for e-cigarettes (also known as electronic nicotine delivery systems, or ENDS).